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Television Advertising (23)

I can’t afford to advertise on TV, it’s too expensive.

Firstly, that’s not a question. Secondly, TV advertising has become much more affordable to smaller businesses in recent years. The development of a large selection of satellite and cable channels, each catering to their own target demographics, has meant that TV advertising has become cheaper and more targeted.
Because of TV’s excellent longterm ROI, TV is in fact the best value marketing investment you can make, delivering increased sales, market share, profitability and brand equity.

I know which channels I want to advertise on – Can you make that happen?

We sure can. We are approved for content delivery for all the major channels. We have provided airtime on channels across the various platforms, for adverts we have created ourselves, and for clients who have previously had commercials made and just require some extra exposure.

Is TV advertising still effective? Does it work?

In a nutshell yes it does! but don’t take our word for it There are several impartial research studies which prove that TV advertising is at the heart of the most effective advertising campaigns. The IPA, which is the body representing all types of ad agency in the UK, proved that campaigns which include TV are 35% more effective than those without TV at delivering large business effects, and that TV is more effective now than it was 20 years ago.

Furthermore, Pricewaterhouse-Coopers undertook a 10 year econometric analysis of over 700 brands in 7 markets and found that, on average, a £1m increase in TV investment yields a £4.5m increase in sales, the highest return on investment of any medium.

Resolution Television can script, shoot, edit AND broadcast for ANY channel in the UK and Europe, Use the navigation above to find out more or call us 0845 838 5960.

How soon can I advertise on TV?

Because of getting everything approved for viewing, the process of TV advertising takes a little longer than the standard video production. We generally advise that we begin working on your promotion 3 months before your advert is to appear on TV. This gives time to get script approval, take care of all the filming requirements, complete post production, and deliver your advert through the approval process.

So if it’s not too expensive – How much is TV Advertising?

Less than you think……

How much TV advertising costs is very much dependent on how much coverage you need, on which channels and at what time of day. TV advertising can be less expensive than most major media.

The cost of making a TV commercial can seem high, though there are many examples of excellent and effective creative executions that cost thousands of pounds rather than hundreds of thousands. However  creative campaigns are 11 times more efficient at growing market shareso the cost will be more than justified by the return.

As an example, it is possible to create and screen an advert over a one month period from as little as £5000

Resolution Television can guide you through the whole process and maximise your budget to achieve the best return on your investment. Call our creative team to see how we could have an advert on air in as little as four weeks. 0845 838 5960

How much TV do people watch?

According to figures from the Broadcasters’ Audience Research Board (BARB), the average TV viewer watched 28 hours, 15 minutes of linear TV a week in 2010, the first time the daily average has broken through the 4 hour mark since records began. This was an increase of 2 hours, 4 minutes a week on 2009.
These figures do not include TV viewed on devices other than TV sets (laptops, smartphones, tablets etc.). BARB does not currently measure this additional viewing as part of its normal standards, but has been separately monitoring viewing on devices other than TV sets mostly via the web since 2005. Its data suggests that there is an additional 1% of TV viewing via other devices, 2% for 16-24 year olds.

Is TV advertising Proven?

There are several impartial research studies which prove that TV advertising is at the heart of the most effective advertising campaigns. The IPA, which is the body representing all types of ad agency in the UK, proved that campaigns which include TV are 35% more effective than those without TV at delivering large business effects, and that TV is more effective now than it was 20 years ago.
Furthermore, Pricewaterhouse-Coopers undertook a 10 year econometric analysis of over 700 brands in 7 markets and found that, on average, a £1m increase in TV investment yields a £4.5m increase in sales, the highest ROI of any medium.

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Video Production (11)

What type of video can I have?

One that suits your needs. If you need some video clips for your website, we can provide them in the right format. A Health and Safety DVD for staff training? A showcase piece for your corporate AGM? Perhaps a technical demonstration of your facilities to hand to potential clients on a USB drive? We have delivered all of these video’s and countless more in all formats for our customers.

What about graphics and logos?

All taken care of. Your video can incorporate state of the art 3D motion graphics, 2D animated logo’s, your own existing stills photography, voice over, music soundtrack. Everything you would expect from a modern high definition video production company.

Where will the filming take place?

Resolution Television provide both studio and location filming services. We can film at your location and around your local area, travelling to sites you wish to incorporate in your video, all safe in the knowledge that there is no extra mileage charge being added to your bill. We also film in studio’s when a controlled environment is needed for acted scenario’s, or to showcase your product in the best possible light.

I’m not sure I’ve got time for this How much do I need to be involved?

As much or as little as you like. We love working in partnership with our clients, and some like to be very hands on during the scripting, filming, end editing of their production. However, that’s not for everyone. Some of our clients like to let us take control, safe in the knowledge that we will take care of every step of their video.

I’ve got a lot to be filmed – What time do your crew need to finish?

A very common one this. We always make sure our crew are fully prepared to be filming for as long as you need. They leave base with plenty of equipment (and a large stock of cucumber sandwiches ) to ensure that we capture all the footage you need for your production.

I need my video quickly – Can you do it in time?

Yes, Your video can be completed to your timescale. We have completed video’s in a matter of days, and we have some longstanding relationships with some very satisfied customers who come back to us for video’s year on year.

OK, You’ve got my attention, How much will a video cost me?

This is very much down to yourself, dependant on the type of programme you require, how complex you want it, and your delivery medium. A short web clip could cost as little as a few hundred pounds, or a TV advertising campaign can start from around £5000 including air time.
Resolution TV can manage your whole project from scripting and creative concepts right through to organising the best format to deliver your programme in.
Call our team on 0845 838 5960 to discover just how easy it is to put together an effective video that meets your needs, or use the navigation above to find out more information about our other services.

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Website Design (4)

I already have a website – Why would I want a new one?

The Internet is constantly evolving and improving. Newer technologies can mean that older websites don’t display properly, have elements missing from them, or worse, can’t be viewed by your customer. We build our websites with the most up to date techniques, meaning you have a website that can be viewed by all, and most importantly, controlled by you.

I’m sorry, did you say controlled by me?

Oh yes, we design your website in a way that makes it easy for you to add content in a way that’s as simple as typing on a keyboard. It’s your website after all, and you want to have control of your content. You can update your website with the latest products, recent developments, and important announcements, all in a matter of seconds.

Will people be able to find my site?

All of our website builds have search engine optimisation included, and give you a way of tracking who has visited your site, when, where from, and what they had for breakfast. Oh, not the last one. However, we do build your site to attract the largest number of potential customers possible, and show you how to find out who those customers are, and what they did on your site.

How long will it take to make my website?

We work to your timescale. We could update your current site within a couple of days, design and build a new site within a week, or develop an ongoing partnership of work for a very reasonable monthly costing.

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If we still haven’t answered your query then contact us:

0845 838 5960

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