In a nutshell yes it does! but don't take our word for it There are several impartial research studies which prove that TV advertising is at the heart of the most effective advertising campaigns. The IPA, which is the body representing all types of ad agency in the UK, proved that campaigns which include TV are 35% more effective than those without TV at delivering large business effects, and that TV is more effective now than it was 20 years ago.

Furthermore, Pricewaterhouse-Coopers undertook a 10 year econometric analysis of over 700 brands in 7 markets and found that, on average, a £1m increase in TV investment yields a £4.5m increase in sales, the highest return on investment of any medium.

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