Frequently Asked Questions

Find answers to your questions here

Firstly, that’s not a question. Secondly, TV advertising has become much more affordable to smaller businesses in recent years. The development of a large selection of satellite and cable channels, each catering to their own target demographics, has meant that TV advertising has become cheaper and more targeted.
Because of TV’s excellent longterm ROI, TV is in fact the best value marketing investment you can make, delivering increased sales, market share, profitability and brand equity.

We sure can. We are approved for content delivery for all the major channels. We have provided airtime on channels across the various platforms, for adverts we have created ourselves, and for clients who have previously had commercials made and just require some extra exposure.

In a nutshell yes it does! but don't take our word for it There are several impartial research studies which prove that TV advertising is at the heart of the most effective advertising campaigns. The IPA, which is the body representing all types of ad agency in the UK, proved that campaigns which include TV are 35% more effective than those without TV at delivering large business effects, and that TV is more effective now than it was 20 years ago.

Furthermore, Pricewaterhouse-Coopers undertook a 10 year econometric analysis of over 700 brands in 7 markets and found that, on average, a £1m increase in TV investment yields a £4.5m increase in sales, the highest return on investment of any medium.

Resolution Television can script, shoot, edit AND broadcast for ANY channel in the UK and Europe, Use the navigation above to find out more or call us 0845 838 5960.

Because of getting everything approved for viewing, the process of TV advertising takes a little longer than the standard video production. We generally advise that we begin working on your promotion 3 months before your advert is to appear on TV. This gives time to get script approval, take care of all the filming requirements, complete post production, and deliver your advert through the approval process.

Less than you think......
 
How much TV advertising costs is very much dependent on how much coverage you need, on which channels and at what time of day. TV advertising can be less expensive than most major media.
 
The cost of making a TV commercial can seem high, though there are many examples of excellent and effective creative executions that cost thousands of pounds rather than hundreds of thousands. However  creative campaigns are 11 times more efficient at growing market share so the cost will be more than justified by the return.
 
As an example, it is possible to create and screen an advert over a one month period from as little as £5000
 
Resolution Television can guide you through the whole process and maximise your budget to achieve the best return on your investment. Call our creative team to see how we could have an advert on air in as little as four weeks. 0845 838 5960

According to figures from the Broadcasters’ Audience Research Board (BARB), the average TV viewer watched 28 hours, 15 minutes of linear TV a week in 2010, the first time the daily average has broken through the 4 hour mark since records began. This was an increase of 2 hours, 4 minutes a week on 2009.
These figures do not include TV viewed on devices other than TV sets (laptops, smartphones, tablets etc.). BARB does not currently measure this additional viewing as part of its normal standards, but has been separately monitoring viewing on devices other than TV sets mostly via the web since 2005. Its data suggests that there is an additional 1% of TV viewing via other devices, 2% for 16-24 year olds.

There are several impartial research studies which prove that TV advertising is at the heart of the most effective advertising campaigns. The IPA, which is the body representing all types of ad agency in the UK, proved that campaigns which include TV are 35% more effective than those without TV at delivering large business effects, and that TV is more effective now than it was 20 years ago.
Furthermore, Pricewaterhouse-Coopers undertook a 10 year econometric analysis of over 700 brands in 7 markets and found that, on average, a £1m increase in TV investment yields a £4.5m increase in sales, the highest ROI of any medium.

TV does work immediately – but it also works over the long-term, delivering a double benefit. A recent Thinkbox study with MediaCom, looking at the influence of TV on short-term response, found that 43% of all campaign-driven responses across a broad group of their clients were generated by TV, way ahead of the investment share on TV. Furthermore, they found that the web is now the response channel for TV ads, having overtaken phone a couple of years ago; this fact is also responsible for a great deal of misattribution of TV’s effect on other media.

Advertising on the Television has never been easier or more cost effective, although if you have never advertised on TV before it can seem a little daunting.

Resolution TV advertising services can manage your whole campaign from scripting and creative concepts right through to negotiating the best deal on the right channels for you.

Call our team on 0845 838 5960 to discover just how easy it is to advertise on television, or use the navigation above to find out more information about our services.

We can take care of all the filming and content creation for your advert, from the initial scripting, to the broadcast standard version. As with all our productions, you can be involved as much or as little  as you like. A word of warning though. If your advert is making medical claims, or advertising specific sale prices, these things need to be substantiated by evidence from yourself. We can advise on what you need to do.

Sometimes it's better to trust your advertising campaign or TV advert to a professional advertising agency, but choosing the right company from all the advertising agencies out there to represent you and your products can be tricky.
 
Make sure the advertising agency you are dealing with is an inhouse company and not a facilities house who rely on buying in the services and equipment they need project by project.
 
Choose an advertising agency that is prepared to listen to your ideas, after all, you know your product and market better than anyone else.
 
Do they have a proven track record when it comes to advertising?
 
Are you being offered the best channels for you?
 
Resolution Television can provide all the elements of an effective TV advertising campaign and we always promise to complete your project on time, within budget and to your total satisfaction. We always quote a fixed price, research your target market thoroughly and provide clear statistics about when and where your advertising will be shown.
 

Advertising on the Television has never been easier or more cost effective, although if you have never advertised on TV before it can seem a little daunting.
Resolution TV advertising services can manage your whole campaign from scripting and creative concepts right through to negotiating the best deal on the right channels for you.
Call our team on 0845 838 5960 to discover just how easy it is to advertise on television, or use the navigation above to find out more information about our services
 

View some of our TV adverts online here

The benefits of advertising your business on the television are obvious to everyone, but how can you do a tv commercial that achieves the results which will make it cost effective?
 
There are many routes to follow but beginning by employing a company with a proven track record in the TV Advertising business is a great start! Resolution Television have the inhouse facilities to take care of all aspects of TV advertising, from scripting and casting through to compliance and broadcast not to mention making sure your company is on the right channel for your product or services.
 
Call us today to find out just how cost effective Tv advertising can be and make sure you do your TV advert, the right way.
 

Yes! Advertising on ANY channel is easy, SKY, ITV, Channel 4, UKTV, Resolution Television Ltd advertising services can manage your whole campaign from scripting and creative concepts right through to negotiating the best deal on the right channels for you.
 
Call us today on 0845 838 5960 to see just how easy it is to advertise your company or services on the TV
 

View some of our TV adverts online here

Yes! Advertising on ANY channel is easy, ITV, SKY, Channel 4, UKTV, Resolution Television Ltd advertising services can manage your whole campaign from scripting and creative concepts right through to negotiating the best deal on the right channels for you.
 
Call us today on 0845 838 5960 to see just how easy it is to advertise your company or services on the TV
 

View some of our TV adverts online here

One of the main advantages TV advertising has over other forms of marketing is that commercial TV reaches over 70% of people in one day, 92% within a week, and 98% within a month. No other medium has such immense reach and it is TV’s ability to deliver this scale, and so rapidly, that is central to its impact.
 
The growth of multi-channel digital broadcast platforms has delivered massive choice to viewers. There are now commercial channels and programmes to suit any taste or interest. Greater channel choice inevitably means that audiences are more spread out than before, but this is a benefit to advertisers and is better deemed segmentation than fragmentation. Alongside TV’s ability to reach the majority of the UK overnight, it can now also reach very specific, niche, highly targeted groups who have chosen to watch specific channels – as well as targeting regionally, as it always has done. Multi-channel viewing has meant that TV advertising can be more accurate and cost effective. TV’s expansion is providing greater flexibility, choice and control for advertisers.

How much it costs to make a TV advert is hugely dependent on a variety of factors such as which channels, how long the advert is, what time of day it is broadcast the list goes on.
 
If you have a rough idea already about your TV advertising campaign or if you really don't know where to start, then employing a media agency such as Resolution Television will help. we can help you effectively target your campaign and and give realistic quotes for any channel that stay within your budget.
 
As a rough guide we have produced and delivered to broadcast successful national TV advertising campaigns for as little as £5000. Call one of our consultants to see how we can help 0845 838 5960

Advertising on the Television has never been easier or more cost effective, although if you have never advertised on TV before it can seem a little daunting.
 
The first thing to organise is your budget, work out how much you have to spend and who you want to target, and also over what length of time you want to advertise for.
 
After that all you need to do is send us these details and we'll do the rest. Resolution TV advertising services will manage your whole campaign from scripting and creative concepts right through to negotiating the best deal on the right channels for you.
 
Call our team on 0845 838 5960 to discover just how easy it is to advertise on television, or use the navigation above to find out more information about our services.

 

Yes!
 
Most of our clients see an immediate and dramatic increase in sales as a direct result of advertising on the television, but TV advertising works much better over the long term. some of our clients have had so much success with TV that they have cut most of their other advertising as it has become surplus to their advertising needs.
 
For specific examples of success stories call 0845 838 5960 or email: info@resolutiontelevision.com
 
 

Advertising on the TV network is often perceived as being too costly and only for massive corporations with huge resources and staff, but this is not the case.
 
At Resolution Television we can work with almost any budget whether it's a product you want to advertise locally or a national launch on several channels we can assure you of the best service and our price guarantee that we will never exceed our fixed price quotation for production or broadcast.
 
We can tailor an advertising package to your companies product or service and can deliver to any network for broadcast including Sky, Virgin and ITV.
 
Call us on 0845 838 5960 to find out more.

Freeview Channel 8 is a new ground breaking Local TV platform which will soon be available nationwide.

On 28th November 2013 GLTV, will begin to broadcast to over 370,000 homes across North Lincolnshire and East Yorkshire expanding on it's coverage already being broadcast on the Virgin Media Platform.

Delivering quality programmes, entertainment and local news 24 hours a day to over 500,000 people.

With an exclusive front page position on Freeviews EPG and also on Sky channel 117 and Virgin Media channel 159.

This exciting new service will broadcast from Driffield in the north to Horncastle in the south and across from the Lincolnshire coastline to Goole.

Find out more here

Very easily since the advent of the local freeview channel 8 platform, we can help you here

Yes......By a long way, click here for our current price list for local TV

 
One that suits your needs. If you need some video clips for your website, we can provide them in the right format. A Health and Safety DVD for staff training? A showcase piece for your corporate AGM? Perhaps a technical demonstration of your facilities to hand to potential clients on a USB drive? We have delivered all of these video’s and countless more in all formats for our customers.
 

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All taken care of. Your video can incorporate state of the art 3D motion graphics, 2D animated logo’s, your own existing stills photography, voice over, music soundtrack. Everything you would expect from a modern high definition video production company.

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Resolution Television provide both studio and location filming services. We can film at your location and around your local area, travelling to sites you wish to incorporate in your video, all safe in the knowledge that there is no extra mileage charge being added to your bill. We also film in studio’s when a controlled environment is needed for acted scenario’s, or to showcase your product in the best possible light.

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As much or as little as you like. We love working in partnership with our clients, and some like to be very hands on during the scripting, filming, end editing of their production. However, that’s not for everyone. Some of our clients like to let us take control, safe in the knowledge that we will take care of every step of their video.

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A very common one this. We always make sure our crew are fully prepared to be filming for as long as you need. They leave base with plenty of equipment (and a large stock of cucumber sandwiches ) to ensure that we capture all the footage you need for your production.

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Yes, Your video can be completed to your timescale. We have completed video’s in a matter of days, and we have some longstanding relationships with some very satisfied customers who come back to us for video’s year on year.

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This is very much down to yourself, dependant on the type of programme you require, how complex you want it, and your delivery medium. A short web clip could cost as little as a few hundred pounds, or a TV advertising campaign can start from around £5000 including air time.
Resolution TV can manage your whole project from scripting and creative concepts right through to organising the best format to deliver your programme in.
Call our team on 0845 838 5960 to discover just how easy it is to put together an effective video that meets your needs, or use the navigation above to find out more information about our other services.
 
 

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Of course we will. No matter which purpose you are having your video made for, we will ensure that it is delivered in the right format for your needs. We can encode your video for optimised playback on your website, YouTube channel, mobile device, and anything else you can think of.

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Resolution Television can produce videos and films for most budgets, with a sliding scale of services and charges we are sure to be able to produce your programme to your budget.
 
Call us today on 0845 838 5960 to explore how we can help.

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Making an effective online video for your website can be as simple as buying a camera capturing some images, loading it into a computer and outputting a YouTube friendly file. But will that really sell you or your company to your clients? A better option would be to have a professional company guide you through the whole process from design and creative concepts through filming to delivery and compliance to ensure that your company is presented in the best possible way.
 
Click here to find out more and to see some examples of our work.

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Yes, we offer translations in ANY language.
 
Other languages can be either embedded as a separate video programme, or added via a language layer to a DVD.
 
Adding a language track to a DVD means that the viewer can change the language of the DVD whilst viewing the content by using the language button on the remote control. Alternatively a title menu can present the viewer with a list of languages available at the beginning of the DVD.
 
Call us on 0845 838 5960 to receive a quotation.

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The Internet is constantly evolving and improving. Newer technologies can mean that older websites don’t display properly, have elements missing from them, or worse, can’t be viewed by your customer. We build our websites with the most up to date techniques, meaning you have a website that can be viewed by all, and most importantly, controlled by you.

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Oh yes, we design your website in a way that makes it easy for you to add content in a way that’s as simple as typing on a keyboard. It’s your website after all, and you want to have control of your content. You can update your website with the latest products, recent developments, and important announcements, all in a matter of seconds.

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All of our website builds have search engine optimisation included, and give you a way of tracking who has visited your site, when, where from, and what they had for breakfast. Oh, not the last one. However, we do build your site to attract the largest number of potential customers possible, and show you how to find out who those customers are, and what they did on your site.

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We work to your timescale. We could update your current site within a couple of days, design and build a new site within a week, or develop an ongoing partnership of work for a very reasonable monthly costing.

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